................MY MAGAZINE PORTFOLIO- Publications that believe in ME...
NEXT STOP: New York's publishing industry
Email: jagruti@feelingtolive.com

* Experience * Magazines * Clips * Useful resources* Publishing industry in Dubai *

Language: English
Circulation: 40,000 copies, Dubai (audit certificate)
Produced by Gray Business communication.
30,000 distributed by mail to valued customers of shops within Deira City Centre, the region's undisputed leading shopping and entertainment complex. 10,000 distributed at point of sale in key outlets in the shopping mall and major five-star hotels in Dubai.

Readership: In excess of 150,000
. Young affluent and brand conscious
. Salaries in excess of $30,000p.a.
. 50/50 spilt Asian, Arab and Western expatriates.

Profile: Citylife is entertaining, informative, vibrant and cutting edge. Its content of fashion and contemporary lifestyle opens the door to shopping opportunities in the region's leading retail mall. Fresh and funky, discerning yet self-assured, Citylife provides and excellent medium to promote the latest in fashion, jewellery and lifestyle brands to an audience of known shoppers. Its contents cover subjects just like a new stand consumer magazine. (travel, trends, reportage, relationships, food, etc). It can be seen as the local version of UK's Harrods magazine (The well known Harrods department store). I handled the magazine right from conception to the printed output.



Language:
Half English and Arabic


Circulation: 20,000 (at the time it was with GBC)


Readership: All passengers that fly Gulf Air

Profile: The official magazine for Gulf Air was produced by Gray Business Communications (GBC) in 2003 for an year. The content covered travel, holidays, culture, events, entertainment and trends. I was the assistant editor handling the editorial content and production.


Language:
English

Circulation: 21,745 paid-for copies per month

Readership: The magazine has a unique reader profile, appealing to women of all nationalities. Emirates Woman has the highest readership of monthly women's magazines in any language in the UAE, according to the Pan Arab Research Center.

Profile: Launched in 1981 by Motivate Publishing, the magazine has shown continued growth. The editorial mix of authoritative articles and glamorous features, together with lively, modern design, appeals successfully to a multicultural, upmarket readership. Emirates Woman has all the ingredients found in glossy international women's magazines and, in addition, captures the unique flavor of life in the Gulf at its most vibrant. This is reflected in the articles and interviews featuring the achievements and interests of women living in the Gulf, be they high-flying career women or family-minded mothers. It could certainly be slotted on the ranks of Cosmopolitan, Elle and SHE.


Language: Half English and Arabic


Circulation: 310,000 copies, Gulf& Levant (audit certificate)
Mailed to named individuals or by personal distribution through banks to their selected holders.


Readership: Almost 1 million.
. Predominantly male businessmen and head of households.
. Aged between 28-50 years.
. ABC1 account holders selected by the banks issuing Visa credit cards.

Profile: Mazaya Visa was the widest circulated publication in the Middle East. The magazine was published as a result of a partnership between Visa International (Visa credit cards) and leading banks, issuing the cards. The editorial content focused on topics of appeal to the affluent, brand and image conscious. The magazine was discontinued after a successful two years in 2003.


Language:
English

Circulation: 91, 000

Readership: As part of Dubai's number one newspaper Gulf News, the magazine holds a significant position in the market. Part of the weekend package, aptly named Friday is the highest circulated magazine appealing to expatriates and the Arab professionals.


Profile: This high quality glossy with great photo essays and a focus on family, women and the gulf region lifestyle is published weekly. With great features and weekly beauty tips and articles, as well as the popular ‘Ask your Doctor', and ‘Ask the Chef' sections Friday magazine always provides a fantastic read. Friday could easily be compared to New York times magazine, however a more glossier and lifestyle oriented version. With feature that creates waves, it is easily one of the most admired publications of the region. Editor Malavika Kamarajoo does an excellent job.

Language: English
Circulation: 15,000 copies
Distributed throughout the Gulf States both on newsstands and through paid and controlled (industry) subscriptions. Major distribution in Dubai, the region's advertising and marketing hub.

Readership:
In excess of 53,000
. Marketing directors, marketing managers and key decision-makers.
. Working in the region's major businesses.
. 79% are responsible for marketing expenditure.

Profile: Gulf Marketing Review (GMR)-produced by Gray Business Communications- has established itself as the region's authoritative voice on marketing. Its educational and informative positioning is valued by all marketers. Presented in a modern and businesslike style, GMR includes news, analysis, features and research on the performance of regional and global brands and industries and the latest marketing trends. The out-spoken and well-informed editorial provides and ideal environment to advertise lifestyle products and services, B2B services and industry equipment. I worked on various articles for the publication, one of the is mentioned on the cover (left)- Reel action heroes: Brands play a lead role in movie blockbusters.

 

Language: English

Circulation: 15,000 copies (part of GMR)
A special report on the industry's latest trends, developments and statistical findings.

Readership:
In excess of 53,000
.

Profile: Gulf Marketing Review (GMR) has regular specials throughout the year targeting a specific industry- IT, finance, banking, real estate, etc.

Language: English

Circulation: Over 10,000 copies

Readership: Distributed during the annual Dubai Tennis Championships for Men and Women respectively at the venue and a few clubs.

Profile: Produced by Gray Business Communication on contract basis for Dubai Duty Free. It carries profiles, interviews and game analysis of the tennis personalities playing-Venus Williams, Andre Agassi and their likes.